# How to Measure Column Inches

## How to Measure Column Inches

#### 1. Observe the pattern of grid:-

In order to measure columns and column size, we consider the length of page and pattern of grids present on it. If you look at a typical piece of advertisement based newspaper, you can see that it is divided into grid of columns with margins in between. The advertisements are fitted between the same spaces only.

#### 2. Deciding a column page:-

Suppose there are five columns in a page, we will call it a four column page. Similarly a page carrying 4 columns parallel to each other with space in between is called a four column page. A page can carry any amount of columns in it depending on the size of advertisement placed on it, but more space also needs more cost being taken as a cost of publishing advertisement in that area.

#### 3. The Concept of Column Inches:-

Talking about the concept of column inches, most of the newspapers sell advertising space on a page to advertising firms in the form of column inches. A column inch can be taken as the measure of column length in inches. If you ask me to define a column inch, I will explain it as a unit of space one column wide by one inch high.

#### 4. Measuring the Column Inches on Any Page:-

The number of column inches in a page is equal to the number of inches in a column multiplied by the number of columns present total in the page. Suppose if you are carrying an advertisement page with eight columns in it and each of these columns has got a length of twelve inches, the exact measurement of this page in column inches will be 12 inches *8 columns = 96 column inches where * stands as a sign of multiplication.